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WITH fuel prices sky-high, consumers are looking for efficient motoring they can afford, says Paul Everitt, chief executive of the Society of Motor Manufacturers and Traders Limited.

"The latest registration figures show diesel-powered vehicles have hit their highest monthly market share on record, alongside a stronger focus on super-efficient small cars," he said.

"The motor industry has invested in a wide variety of new technologies and exciting designs to ensure motorists have a wide choice and can continue to maintain their mobility, save money and reduce their carbon foot-print."

Registrations posted the best growth of the year in April with a 5,505 unit rise.

Three additional processing days in the month, due to the early Easter this year, may have helped sustain growth for a second successive month which created the highest April volume since 2005.

Registrations over the first four months of 2008 were virtually unchanged on last year, despite concerns over the economy.

The recent growth in the new car market has been bolstered by improved demand from fleet buyers and only a relatively modest dip in private sector registrations. Fleet demand rose by 7.5% in April, its strongest rate since October 2007.

Ford's Focus maintained its best seller slot in April and also outsold the VW Golf to become the top selling diesel model.

Vauxhall outpaced Ford to be the best selling brand in April with four models in the top ten.

Mini and executive segments posted the strongest growth rates in April - up 43.7% and 37.8% respectively, while the lower medium segment had the largest volume gain.

Diesels continue to see their market share and volumes rise as buyers consider the financial benefits. Registrations accounted for a record 45.4% of the market in April, following a 20% gain in volumes.

Diesel demand is expected to rise in 2008 and 2009, and the forecast volumes have been revised upwards.

11:05am Thursday 15th May 2008

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