One of the largest innovators of animal data has appointed a new head of commercial.

Holstein UK have today announced that Emma Hanlon will be joining the organisation, after working for three years in the animal health industry.

Holstein UK, the representative body for Holstein Cattle in the country, is the largest independent dairy breed society in Europe.

It is hoped that Emma's appointment will provide Holstein UK with the opportunity to address new commercial strategies and areas of growth.

Emma said: "I am extremely excited to be joining Holstein UK and this is a fantastic career opportunity.

"As a new role within the company, I am eager to evolve and shape the role, and have a beneficial impact on Holstein UK.

"There are no limits as to where this role could go. My role will be to explore new commercial strategies, to drive growth and efficiency - all for the advantage of the Holstein breed and the wider dairy industry.”

Richard Jones, CEO of Holstein UK, said: "Emma was a highly impressive candidate for the position of Head of Commercial at Holstein UK.

"Her strong sales and commercial credentials, partnered with her agricultural background, made her an instant fit for Holstein UK and we’re delighted and extremely lucky to have her join our team.”