The world’s largest organic dairy producer has launched branded organic milk in the Middle East. Arla Organic Milk from the global dairy cooperative is now available across the United Arab Emirates (UAE) and it plans to expand into Saudi Arabia and Kuwait next year.

Rasmus Malmbak Kjeldsen, senior vice president of Arla’s operations in the Middle East and North Africa said:

“We see a growing appetite for organic products in the Middle East, and we are responding to this consumer demand with the first of many organic product launches in the region.

"We have noted a general trend towards organic especially in the fruit and vegetables category. Now we are seeing this unfold into dedicated organic shops, cafés and restaurants. By launching Arla Organic milk in UAE first, we look to tap into this growing trend and gather crucial information about organic consumers, which we can utilise as we enter neighbouring markets.”