A POPULAR clothes shop has opened its doors in Taunton.

Jack Wills opened its new store on Fore Street yesterday morning (Wednesday, September 6).

The Taunton shop is the fifth new store for Jack Wills in 2017.

Founder and CEO Peter Williams said: “With stores in some of the farthest flung locations around the world, we are delighted to be returning to the UK to open our latest store in the South West, where it all began for us 18 years ago.

“Opening in one of the most beautiful buildings on the high street, our Taunton store perfectly exemplifies the Fabric of Jack – our dedication to British heritage and superior quality, and our ongoing mission to open up our fantastic supply chain.”

Discount store Poundworld will also be opening this month.

Poundworld will be opening in the former BHS shop on North Street on September 21.

Tony Cook, area manager at Poundworld, said: “We’re excited to be opening our first ever store in Taunton in the next few weeks and taking up a prime retail location in the town.”