A NEWCOMER arrives on the retail scene in Taunton on Saturday when Saltrock opens its new store.

It’s all happening at 18 Fore Street at 9am when the the firm will celebrate the launch with opening offers.

“It’s been an incredible few months for Saltrock,” says head of retail Sean Burch. “Taunton is the latest in a series of new stores and we couldn’t be happier with how it looks. 18 Fore Street is a beautiful Grade II listed building and our store fit had been designed to respect the original features of the building. We’ll have loads of great offers on the day for our shoppers and the team can’t wait to open the doors and welcome people to their new store.”

Saltrock is a real British success story. With roots firmly in surfing and beach life, Saltrock was founded in Cornwall in the late 1980s and is recognisable for high quality, superior design and affordability.

The brand is already a popular South West favourite and Sean says Saltrock Taunton blends the latest Saltrock design concepts with traditional surf imagery to reflect the brand’s ethos and heritage while respecting the history of the original building.