ENAMEL advertising signs were once a common sight in towns and villages.

This sign for Wills’s Gold Flake is associated with a story of tragedy and determination.

William and Amy Ford lived in a cottage at Low Ham with their seven children.

Tragically, William was struck by lightning and killed in 1942 while taking shelter during harvesting work.

Amy was determined to keep the family together.

To help make ends she began running a small shop from her cottage, which included selling cigarettes to soldiers based locally.

This sign hung on her cottage wall.

Amy’s efforts were successful and she was able to support her family.

The sign is in the museum collections at the Somerset Heritage Centre where objects can be viewed by appointment.

*THIS column is brought to you in conjunction with the Museum of Somerset in Castle Green, Taunton.

Museum entry is free – it opens from Tuesday to Saturday from 10am to 5pm, with last entry 4.30pm.