Decades of tradition will be broken by carnival organisers in Somerset by dropping the event’s carnival queen competition.

Frome Carnival organisers said the beauty pageant is not in keeping with 21st century values.

The carnival queen role will be replaced by five male and female carnival ambassadors of all ages.

A post on the carnival’s Facebook page said: “We are incredibly excited to let you know about a huge change to our carnival.

“This year, there will be no carnival 'royalty', but instead we proudly introduce the brand new position, 'carnival ambassador'.

“The ambassadors will be expected to represent the carnival at events, promote the charitable aspect of the carnival and help with fundraising. Like the past royalty, they will also play a crucial part in our two processions - on our carnival float.

“Selection will take place at the new town hall on September 1. There will be no 'beauty pageant' aspect to this event but instead selection will be judged by a small panel who will ask each entrant a few questions about what would make them a great ambassador.”

Organisers say the new roles are “exciting” and there will be three young ambassadors, between seven and 12, and two ambassadors 13 and above with no upper age limit.

There has been a mixed reaction on Facebook to the news and Georgina Cox said: “I don’t think it will be the same without a carnival queen.”

Rebecca Milner said: “It’s a shame it’s gone. The carnival will not be the same.”

Clare Anja said: “Welcome to the 21st century – this is a brilliant idea.”