TELEVISIONS will be stripped from bedrooms in chalets which are built as part of a £16million overhaul of facilities at Butlin's in Minehead...so people can enjoy better family time.

Following talks with members of Mumsnet, a national parent advice website, bosses at the popular tourist resort say there will be no televisions in the bedrooms as 72% of mums worried about technology getting in the way of time with the family.

Somerset County Gazette:

Artists impression of the chalets.

The holiday camp chain asked 1,000 Mumsnet members for their help to refurbish its 117 chalets.

Other changes in the new builds include arts and crafts materials for indoor fun in poor weather, games and entertainment in the chalets, and sporting items so children can play outdoors.

Butlins managing director Dermot King said: “This partnership is a revolutionary step for Butlins - we've always put families at the heart of our brand and our resorts so by taking the next step and asking families to help us reinvent something so iconic, which changed the way the nation holidayed, we are truly putting our stake in the ground as a brand which understands and supports modern, hard-working families.”

Somerset County Gazette:

Butlin's boss says chalets are "revolutionary step".

Butlin's first opened in Minehead in 1962 and bosses announced the major regeneration of its accommodation in December last year.

They said 100 jobs would be created and expect the chalet village to open in Easter next year.

According to their research with Mumsnet, 88% of mums said it was important their youngsters made friends and so Butlin's will equip their chalet village with outdoor play areas, bandstands, a boating lake with remote control boats and a giant game of Jenga.

Somerset County Gazette:

This is how the 117 chalets are expected to look inside.

The plans also include Just for Tots breaks, which include the Bear Care service - which involves youngsters checking in toys to a hotel desk so they won't be lost on days out.

Best known for its 1950s 'Hi-de-Hi' image, Butlin's decided to use Mumsnet because their research showed three-quarters of mums base their holiday choice on the accommodation on offer.

Founder of Mumsnet Carrie Longton said: “Families are becoming increasingly time poor so it is so important to get the most of the time we get to spend together.

“The insight Butlins has gleaned from Mumsnet users as they work to redesign their iconic chalets shows just how brands can get families involved and listen to what they have to say.”