PANTONE, provider of professional colour standards and digital solutions for the design industry, has announced PANTONE16-1546 Living Coral as the Pantone® Colour of the Year 2019, an animating and life-affirming shade of orange with a golden undertone.

We get energy from nature. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment in reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy.

Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity.

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Symbolising our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, Pantone Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.

Pantone 16-1546 Living Coral emits the desired, familiar and energising aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerises the eye and mind. Lying at the centre of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.

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“Colour enhances and influences the way we experience life,” said Laurie Pressman, vice president of the Pantone Colour Institute.

“As a shade that affirms life through a dual role of energising and nourishing, Pantone 16-1546 Living Coral reinforces how colours can embody our collective experience and reflect what is taking place in our global culture at a moment in time.

Past selections for Color of the Year include:

• PANTONE 18-3838 Ultra Violet (2018)

• PANTONE 15-0343 Greenery (2017)

• PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz (2016)

• PANTONE 18-1438 Marsala (2015)

• PANTONE 18-3224 Radiant Orchid (2014)

• PANTONE 17-5641 Emerald (2013)

• PANTONE 17-1463 Tangerine Tango (2012)

• PANTONE 18-2120 Honeysuckle (2011)

• PANTONE 15-5519 Turquoise (2010)

• PANTONE 14-0848 Mimosa (2009)

• PANTONE 18-3943 Blue Iris (2008)

• PANTONE 19-1557 Chili Pepper (2007)

• PANTONE 13-1106 Sand Dollar (2006)

• PANTONE 15-5217 Blue Turquoise (2005)

• PANTONE 17-1456 Tigerlily (2004)

• PANTONE 14-4811 Aqua Sky (2003)

• PANTONE 19-1664 True Red (2002)

• PANTONE 17-2031 Fuchsia Rose (2001)

• PANTONE 15-4020 Cerulean (2000)