A TAUNTON underwear shop has won in the 'Oscars of the lingerie industry'.

La Belle Boudoir, Riverside Place, won the award for 'best newcomer' at the Stars Underlines Best Shop Awards.

Owner Carmela Ricciardi 'never thought' she'd win out of 13 stores across the UK- but was happy to be proven wrong.

She said: "The store was nominated for the award by my suppliers which I only found out in May.

"I learned I was a nominated finalist along with 13 other stores across the UK in September.

"The awards night was wonderful, but I honestly didn't think I could win after only being open for 18 months.

"Seeing La Belle Boudoir's name in lights among the most impressive brands and stores in the industry was incredible, to win this award is completely amazing.

"I am passionate about my store and my customers, and I looking forward to continuing to offer beautiful brands and my best service during the Christmas period and beyond."