A BRIDGWATER business is launching its first pop-up shop in the town this week.

Children's toys and accessories firm Hippychick has revealed it will host a shop at its Robert's Drive warehouse on Friday (September 25).

Running between 10am and 2pm, staff say visitors can expect discounts of up to 80% on items on sale, offering a chance to get ahead with the Christmas shopping.

Masks will be required, and two-metre social distancing will need to be observed at all times, a spokesperson said.

"There is plenty of parking on site," they added.

"This will be the first of many carefully orchestrated sales, given the current circumstances, at the warehouse before Christmas."