A TRADITIONAL toy shop has opened in Bournemouth town centre in time for the busy Christmas shopping season.

Toymaster is owned by Howleys Toys, a small family run business of over thirty five years, based in Weymouth.

The new store is in Old Christchurch Road in a unit formerly occupied by travel agent Thomas Cook.

It stocks a wide range of favourites and big brands including Lego, Playmobil, Barbie and L.O.L.

A spokesman said: "We pride ourselves on our traditional customer service, and wanted to bring a traditional toy shop back to Bournemouth high street.

"We also have lots of great offers, many of which are exclusive to the store, and would love people to just come and have a look. We can't wait to see our new customers."

The shop is located between Greggs and Café Nero.