Costumes for the character from the Roald Dahl favourite are the most searched for in the UK.

Miss Trunchball and Miss Honey, from the same book, are also expected to be popular choices.

The analysis reveals Diary of a Wimpy Kid follows Matilda in the list of costume inspiration parents are searching for the most.

'Harry Potter' and 'Alice in Wonderland' are also top search terms, while David Walliams and Julia Donaldson are the most searched for authors.

World Book Day 2021 takes place this Thursday (March 4), and while schools are not reopening until March 8, the organisers of this year's event are encouraging families to dress up at home and get involved online.

Books are once again being offered for just £1 through book tokens, with more than 15 million tokens being made available to children across the country.

Google search trends on the biggest UK events have been compiled by www.takepayments.com as part of a 2021 report which can be found here.