HUMANS and dogs are welcome to sniff around a new pop-up store launched at Clark's Village today (Friday).

Goodchap's first store, in the Pear Court unit of the shopping outlet for the next ten weeks, offers a range of treats and gifts for people and their pooches.

It provides a selection of handmade, healthy, natural products, with a variety of tasty treats that have been tested and tasted behind the scenes by Goodchap's own pack of rescue dogs.

Bespoke hand-illustrated gifts and stationery by local artist Beth Goodwin will also be available.

As well as making sure their treats and gifts are fit for man’s best friend, all the team's packaging is plastic free, biodegradable and eco-friendly.

Since establishing the business online in 2018 and securing several awards along the way, Goodchap’s is ready to open its doors after its long-awaited transfer to bricks and mortar retail.

Craig Goodwin, head of retail, said: “We could not be more excited to open our first physical store here in Clarks Village.

“We have a fantastic selection of ethically sourced treats and toys, and we look forward to welcoming all dogs, their humans, and friends alike.”