SOMERSET County Cricket Club was awarded the YouTube Channel of the Year last week at the 2021 Broadcast Awards. 

The Club fought off competition from Gary Neville, Chelsea FC, the Premier League and the ATP for the prestigious national award.

Somerset's YouTube channel has amassed over 152,000 subscribers, and throughout lockdown the Club utilised the YouTube Live platform to live stream matches that were played behind closed doors in order to deliver community engagement.

A member of the judging panel said: “This totally blew me away, the numbers are staggering; there is a genuine sense of community that really comes through the channel, which feels engaging and authentic."

Following this success, SCCC CEO Gordon Hollins said: “It’s wonderful that our Club has managed to put a smile on the faces of so many Members and supporters during such a challenging period."

"Brilliantly led by our digital marketing and communications executive Ben Warren, we’ve had a team of people who have worked their socks off to make this happen, and we are exceptionally proud of everyone involved.”

Commercial director, Caroline Herbert said: "This is outstanding recognition for the hard work and effort that our media team demonstrate every single day."

"Our YouTube channel has helped to turn Somerset County Cricket Club into a genuinely global brand and, with people consuming their entertainment experiences in a very different way to how they were doing so 18 months ago, I look forward to seeing how that develops over the next few years.”

The awards ceremony was held at the JW Marriott Grosvenor House, Park Lane, London, and was a celebration of the outstanding sports production and sports broadcast achievements of the year.