FINES have been slapped on a total of 346 people littering in the Taunton and Minehead areas in just two months.

Somerset West and Taunton Council's 12-month litter enforcement trial started in April is already helping clean up the district, according to the council.

Two enforcement officers employed under a partnership with East Hampshire District Council (EHDC) have been issuing fixed penalty notices (FPNs) to offenders dropping litter in urban and rural hotspots.

The officers, employed by EHDC-owned enforcement company EH Commercial Services (EHCS), have delegated authority to curb littering and work with the police where applicable.

Littering carries a maximum £2,500 fine and potentially, a criminal record. Culprits can opt to pay an on-the-spot fine of £100, or £80 if paid within 14 days.

SWT executive member for environmental services Cllr Andy Sully said: “I’m very impressed with the success of the trial so far, which is being funded directly from the FPNs issued.

“It’s fully supported by residents and businesses who wish to see a cleaner, litter-free district as a result and the feedback we’ve received has been really positive.

"They appreciate that most people who visit our towns and rural areas refrain from littering, so they’ve welcomed a clampdown on the few that do.

“I urge those who’ve been issued with FPNs to pay their fines to avoid prosecution.

"It should also be noted that, under Section 88 of the Environmental Protection Act 1990, it’s a criminal offence to withhold personal details when issued with an FPN, which could lead to additional fines of up to £1,000 and the enforcement team is also working in partnership with Avon and Somerset Police to uphold this legislation.

“I hope the trial encourages everyone to take pride in our towns and rural areas, as well as inspiring them to take a proactive role in keeping them tidy and pleasant for everyone.”

In addition to this year’s Great British Spring Clean campaign, the trial scheme also supports the council’s recently adopted litter strategy, which aims to reduce litter more widely through education to increase public awareness, as well as the recent installation of more than 200 litter bins to facilitate responsible disposal and increase recycling rates.

Members of the public wishing to report litter are encouraged to use the Council’s online litter and drug debris form.