REGATTA Great Outdoors is opening a new store in Cheddar next week.

Final touches are being put to the premises in The Cliffs Shopping Outlet ahead of its opening next Thursday (July 21).

A total of seven new local jobs will be created at the unit, which was formerly occupied by Edinburgh Woollen Mill.

Thghere will be up to 70 per cent off opening offers in the store.

Regatta, which was founded in 1981 and boasts more than 60 retail stores and partners across the UK, stocks outdoor clothing for men, women and children, as well as camping and adventure essentials such as tents and sleeping bags to rucksacks and footwear.

The company's large product range targets a vast audience from hikers and outdoor adventurers to active families and dog walkers, with the aim of enabling people to enjoy the great outdoors and live healthier and happier lives.

Retail director Jo Black said: “This really is an exciting time for the Regatta brand to be opening in Cheddar.

"Somerset is a fabulous marketplace, and our customers can expect to receive great service, great brands and see an incredible range suitable for all the family at affordable prices as we look to inspire more and more people to fall in love with the Great Outdoors.”

The new store will feature new ranges from celebrity ambassadors such as Freddie Flintoff, Rochelle Humes and Josie Gibson, plus ranges from famous names such as Peppa Pig.