RETURNING to the Taunton area after 10 years, this single-floor store has been a long time coming for Dreams, following a lengthy search for the right location.

This time, Dreams will be opening its doors with the addition of its luxury bed brand, Feather & Black – to offer a range of beautiful products at every price point for its customers.

Located at the Riverside Retail Park in Taunton, just off the M5, the new store has also provided opportunities for those living in the local area, by creating five new jobs in sales consultancy.

The store layout has been carefully designed to maximise customers’ in-store experience, featuring top mattress brands including Tempur, Silentnight, and the exclusive TheraPur and The Dream Team range.

The store has also been fitted with Dreams' state-of-the-art Sleepmatch machine, to provide customers with the highest quality mattress-matching technology to help them find their perfect mattress in just three minutes.

Additionally, there will be a wide choice of bed frames including Dreams’ House Beautiful range, TV beds, and Ottoman storage beds, as well as the Sleepmotion adjustable bases.

Within the Feather & Black section of the store, there will be a range of exquisitely crafted mattresses, beds, and bedroom furniture – perfect for those looking to add a touch of luxury to their bedroom.

To celebrate the store’s opening, customers will receive 10 per cent off all products between Friday 23 and Monday 26 September.

Taunton’s Mayor, Councillor Susan Lees, will also be on hand to mark the opening of the store, by leading the official ribbon cutting and meeting store manager, Mark Warriner, divisional manager, Douglas Truesdale, and Chief Marketing Officer, Jo Martin.

Jonathan Hirst, CEO of Dreams, said: “At Dreams, we are continuing to grow our bricks and mortar network and we’re thrilled to be opening another omni-channel store, to offer customers both Dreams and Feather & Black products.

“With our next closest store around 20 miles away, we can now provide customers in the Taunton area with a fantastic product range in an easily accessible location.”

Mark Warriner, Taunton’s Store Manager, said: “We are excited to open the doors to our new Dreams store in Taunton and can’t wait to welcome customers from the local area.

"Our team of advisors will be on hand to offer advice, support, or guidance - from choosing the right mattress, using our Sleepmatch technology, to recommending beautiful bedframes and storage solutions.”