CUSTOMERS shopping at a new fashion shop opening in Minehead this week will be able to get a fifth off.

Peacocks, which will open the doors to its store at 4 Park Street on Thursday (July 13), is offering a 20 per cent discount on spends of £30 or more on full price items.

The company, which sells women's and children's 'cheap clothes', is taking over premises previously home to M&CCo.

To take advantage of the opening fortnight discount offer you will need to quote 20ADOPEN at the till. The offer lasts until July 27.

The store features a wide range of the latest fashion for women, men and kids, including the latest collections from the Louise Redknapp Edit and Ashley Banjo: Approved.

A spokesperson for Peacocks said: "We are extremely excited to be joining the other traders in Minehead with our new Peacocks store and supporting the local community and visitors alike with great value family fashion.

"We will be employing a core team of 10 colleagues to work with us along with additional employment seasonally.

"The new store will be opening from 9am on Thursday, with store opening offers for customers to enjoy exclusively at the Minehead store.”

Minehead BID manager Karen Morledge said: "This really is great news for Minehead and Peacocks will be a very welcome addition to the retail offering in the town, for both residents and visitors; plus of course the additional job opportunities it will bring.

"The BID has worked hard over the last five years to create a vibrant, well-promoted, clean and attractive town centre.

"The new store location is in a prime position and it's excellent to see the premises only vacant for a short period of time.

"Minehead prides itself on having one of the lowest shop vacancy rates in the South West and I am delighted that this well-known brand has seen the benefits of opening a new store in the town."