THE new Peacocks store in Minehead welcomed its first customers this morning (Thursday, July 13).

The clothes store opened for the first time at 4 Park Street at 9am.

And anyone spending more than £30 during the first fortnight qualify for a 20 per cent discount on full price items.

The company, which sells women's and children's clothes, is taking over premises previously home to M&CCo.

To take advantage of the opening fortnight discount offer you will need to quote 20ADOPEN at the till. The offer lasts until July 27.

A spokesperson for Peacocks said: "We are extremely excited to be joining the other traders in Minehead with our new Peacocks store and supporting the local community and visitors alike with great value family fashion.

Peacocks is employing a core team of 10 members of staff and will offer additional employment seasonally.