YEO Valley Organic is set to return to TV screens after more than a decade off air.

The Somerset dairy company is making its comeback this month, with the new advert focusing on how 'delicious is at the heart of everything we do'.

The storyline presents the journey from farm to fridge, showcasing Yeo Valley Organic's own founding farm in Somerset.

The company, independently owned by the Mead Family, is deeply rooted in the county and prides itself on its commitment to organic farming.

The advert highlights natural heart shapes found in the surroundings, from a flock of starlings to unique markings on a cow.

Tom Wright, Yeo Valley Organic CEO, said: "We are really excited to be returning to TV screens after a decade.

"We thought now was the right time to invest over £3 million on advertising spend to reconnect with our consumers."

Mr. Wright continued: "Our new ad showcases why nature is a source of eating well, by connecting our passion for the land and natural world to a rich taste experience.

"It is also an opportunity to continue building awareness of our regenerative organic farming credentials, which enables us to create natural healthy food."

Somerset County Gazette: Yeo Valley Organic is making its comeback this month

Jason Spencer, ITV business development director, added: "It’s great to see Yeo Valley Organic once again back on our TV screens.

"As the UK's leading commercial broadcaster, ITV is totally focussed on helping businesses of all shapes and sizes to grow."

The organic brand first garnered wide attention in the noughties when the Rapping Farmers advert played during ITV's X Factor in 2010.

It incorporated a re-recording of 1980s Scottish punk band The Skids' hit Into The Valley, reimagined as Into Yeo Valley.

Yeo Valley's new advert will be 30 seconds long on ITVX , with 40 and 10 second formats running online and across social media.

For further information on the new ad, visit