THERE has been a notable increase in visitors to Somerset following the airing of a Channel 5 TV series about the county.

Somerset: Wonder Of The West Country, which first aired on 29 February, showcased the best areas, people, and traditions in Somerset, including Bridgwater Carnival, Minehead's RNLI, and the Bishop's Palace in Wells.

One of the UK's leading holiday accomodation providers noticed a surge in bookings as soon as the series' first episode went on air.

A 31 per cent increase in Somerset bookings was noted by following the first episode of Somerset: Wonder Of The West Country.

The following week, this figure had already risen to a 51 per cent increase.

A similar trend was reflected in the third, fourth and fifth week and the provider expects the trajectory to continue well into spring.

Locations in Somerset proving most popular for holidaymakers include areas around West Somerset, such as Watchet and Minehead and along the Quantock Hills, down towards Taunton, along with Cheddar and Glastonbury, according to the data.

Commenting on the sharp rise in bookings, Aaron Screech, Regional Head of Sales from said: “Somerset is easily one of the most popular staycation destinations in the UK and its little surprise given its flourishing food scene, picturesque landscapes, stunning coastline, and magnificent architecture.

"It’s wonderful to see more holidaymakers wanting to embrace its charm and natural beauty, with many of our lovely holiday homes enjoying forward bookings for 2024.

“While the jump in demand can’t solely be attributed to the Channel 5 show, it has certainly played a significant role in bringing to light the wealth of attractions and activities in Somerset.

"It’s a beautiful place to visit all year round, with spring and summer proving especially popular.

"This is reflected in the bookings currently being made, with almost 50 per cent of bookings taking place in spring (March/April/May) and 35 per cent taking place in summer (June/July/August).

"April and May are showing as the most popular months with 21 per cent and 20 per cent of the share.

"We expect this is due to families wanting to make the most of the long Bank Holiday weekends, Easter break, and May half-term.”