Tesco has recalled Pepper Pig Magazine after a free toy was deemed a 'choking hazard' to kids under three years old.
The supermarket has told customers to return issue 419 of the publication, batch number 2501462, as it includes a plastic key that 'comes apart' due to a manufacturing fault.
Publishers Story House Egmont said 'its small parts pose a choking hazard, especially for children under three' and so advise parents to bin it.
The magazine, named after the popular children's cartoon character, was on sale on September 17 but Tesco issued the recall on October 3rd.
(Image: Kennedy News and Media)
The supermarket has requested customers return the item to one of their stores for a full refund, with no receipt required.
A Tesco spokesman said: "If you've bought an affected product, please return it to a Tesco store where a full refund will be issued.
"No receipt is required. Use our store locator to find your nearest Tesco."
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A Story House Egmont spokesman said: "We have made the decision to voluntarily recall the above gift, which featured on Peppa Pig Magazine, issue 419.
"We were recently made aware that the key comes apart, creating a small part that can be a choking hazard to young children, particularly those under three years old.
"Safety is of paramount importance to us so we advise anyone who has this gift to dispose of it."
Story House Egmont says no other items have been impacted by this recall.
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