A Wellington-based marketing expert has penned a sequel to his debut book from 10 years ago.
Michael Pollak's new book, titled PowerPoint and Coffee – The Refill, follows on from his first book, PowerPoint and Coffee.
Using his in-depth knowledge and experience of working with iconic British brands like Cadbury, Taunton Cider, and Yeo Valley Organic, he weaves humorous anecdotes with honest insights gathered from a lifetime in marketing.
Mr Pollak said: "In my first book, I realised there were subjects that deserved more than the brief attention I gave them, and a few gaps that were worthy of filling.
"So, fast forward 10 years, here’s the top up, along with a sprinkling of new anecdotes, insights, and perspectives on brands and the constantly evolving retail landscape."
Both a memoir and a deep dive into the marketing world, PowerPoint and Coffee – The Refill presents an inside look at the processes and lessons learned while building brands.
It is described as a "must-read" for anyone in business and marketing.
The book is now available as an e-book on Amazon, Kobo, and Bookshop.org, or in paperback from Amazon.
It can also be ordered from independent bookshops.
Listings in major retail chains like Waterstones are expected soon.
Mr Pollak started his career in marketing and brand development, working with household names such as Clarks Footwear, Cow & Gate, and The Organic Milk Farmers Cooperative.
He now continues to share his expertise as a marketing consultant for various South West SMEs.
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