Exmoor Brewery marks one year since rescue with new look

Exmoor Brewery has revealed its new branding in Wiveliscombe, marking one year since fresh investment helped save the business and continue the town’s long brewing tradition.

Rachel Gilmour, the Liberal Democrat MP for Tiverton and Minehead, visited the site to help launch the new look, pouring the first pint from a rebranded handpull at the brewery tap.

Simon French, managing director designate at Exmoor Brewery, said: "The new look reflects the heritage of our beers but is far more modern than the original image it’s based on.

"It leaves Exmoor Brewery’s existing loyal customers in no doubt they are ordering their favourite pint, while also having strong visual appeal to beer drinkers ordering an Exmoor cask ale for the first time.

"We’ve come a long way since the brewery was under threat of closure this time last year and have kept Wiveliscombe’s brewing tradition alive."

He credited the brewery’s progress to the support of the team, partners, and loyal drinkers.

Mr French said: "We’re very proud to be building on the legacy of long-time owner Jonathan Price and the original Exmoor team.

"Rachel Gilmour MP has also been incredibly supportive of the new brewery and the continuation of Wiveliscombe’s brewing tradition, and so we’re delighted that she is pulling the first pint featuring the new Exmoor branding."

The rebrand draws on the brewery’s tradition, taking inspiration from an old enamel sign found during a clear-out.

The refreshed pump clips feature the iconic Exmoor stag with antlers stretching across a modern shield-shaped design and a metallic finish.

A glowing circle behind the stag represents the sun or moon over the moors, with the colour shifting to match the beer being served.

The new branding will feature on Exmoor’s core range of cask ales, including Exmoor Stag, Exmoor Gold and Exmoor Ale, and will be adapted for seasonal brews.

It will also appear on bottled beers in the months ahead.