Somerset Council and police are warning there is “no excuse” for domestic abuse during the World Cup, as support services prepare for a potential rise in incidents.
A joint campaign led by Avon and Somerset Police, Somerset Council and partner organisations is urging people to be aware of the signs of domestic abuse, report concerns and seek help, as the 2026 tournament gets underway.
While the competition is expected to bring communities together in celebration, officials say it can also be a time of increased risk for those experiencing abuse behind closed doors. Avon and Somerset Police say around 20 per cent of their work is linked to domestic abuse.
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The police stress that while major sporting events can heighten tensions and alcohol consumption, abuse is not caused by football — but solely by the behaviour of perpetrators.
Domestic abuse includes physical, sexual, emotional and economic harm, as well as controlling or coercive behaviour. It can be a single incident or part of a pattern, and can affect anyone regardless of age, background or relationship.
Somerset Domestic Abuse Service is here to confidentially listen and support those concerned about domestic abuse, by calling 0800 694 9999 or visiting their website to get help.
Police say that the public should be aware of domestic abuse and report any concerns
Detective Superintendent Kris Windsor, domestic abuse lead for Avon and Somerset Police, said: “Domestic abuse is a serious crime which can escalate quickly for victims and perpetrators. Many people may be closer to domestic abuse than they think.
“We ask people to please trust their instincts and act. If you suspect domestic abuse is happening, don’t look away. Report it, anonymously if you wish. It could save a life.”
He added that support is available both for victims and for perpetrators willing to change their controlling or violent behaviour, but warned that abuse can lead to criminal prosecution and imprisonment.
Police and Crime Commissioner Clare Moody said: “No result, no referee decision, no amount of alcohol creates domestic abuse. It is a choice, and it is a crime.
“The ‘spikes’ in domestic abuse we see nationally during tournaments are not stats, they are women living in fear. We should be deeply concerned that they happen at all, and we must not accept this as inevitable.”
Commissioner Moody added: "We know this is a pattern, and that means it is preventable. Part of that prevention needs people to step forward – if you have concerns, if something doesn’t feel right don’t ignore it, report to the police. Remember, you could be the person that transforms a life."
