The urban regeneration company for Camborne, Pool and Redruth has vacated its offices so that they can be used to create 60 new quality jobs in Camborne.

CPR Regeneration moved from the Tolvaddon Energy Park to the former CompAir Holman on Tuesday , as part of a deal to set up the regional headquarters of a new Government service at Tolvaddon.

Consumer Direct is a £30 million national initiative - modelled in part on the success of the NHS Direct service -- which will provide help for consumers on a wide range of consumer issues via a single telephone number.

The first phase of the new scheme will see four 'pathfinder' regional centres being established.

The South West is one of the areas chosen to pilot the initiative and Cornwall has been selected as the base for the region. The initiative will see the Department of Trade & Industry investing £8 million in its Cornwall headquarters, which will offer help to people from 15 different local authority areas. An initial 25 jobs will be created at Tolvaddon, with more to come over the following years, and many are expected to be recruited locally.

Because the helpline will be staffed by advisors trained in consumer rights and related issues, the posts will be well-paid, high quality jobs that will give an important boost to the local jobs market. CPR Regeneration will be working with JobCentre Plus and Trading Standards to ensure that as many of the jobs as possible go to local people.

David Brewer, who chairs the board of CPR Regeneration, said: "This news is the result of some excellent team work and we're especially grateful to the South West Regional Development Agency, the Objective One Partnership and Government Office for the South West for their flexibility and imagination in making this happen.

"Without our move from Tolvaddon to the former CompAir site it is unlikely that Cornwall would have been able to attract this lucrative DTI contract, which will bring more investment and skilled new jobs to the Camborne area.

"The move also puts us at the heart of one of our key regeneration areas and will allow us to take a more hand-on approach."

Jill Ferrett, county council executive member responsible for Cornwall Trading Standards, said: "Cornwall County Council and its Trading Standards Service are delighted with the support received from colleagues across the South West to set up this call centre.

"Our Trading Standards Service leads the way in using call centre technology to deliver its advice services, and when 'Consumer Direct' goes live later this year it will deliver much better facilities and resources to help local consumers. We are very grateful for the support of CPR Regeneration with this initiative."