A NEW image for Minehead has been launched as part of a wider campaign to revitalise the resort, raise its profile, and attract more visitors.

The chosen design, featuring the colours and character of the local landscape was the overwhelming favourite of those who took part in the recent consultations.

With the tagline 'Discover Hidden Treasure', the design aims to put the spotlight on Minehead and its surroundings as well as the wide range of activities that can be found and enjoyed. The new approach also includes a new way of linking Minehead with its surroundings, by describing the area as Minehead Bay.

“It has been encouraging to see the overwhelmingly positive engagement with the new identity options presented at the consultation sessions. Residents have not only given direction on their preferred choice but added further suggestions to help promote Minehead," said Paul Ridgers, managing director of advertising and design agency RH Partners.

The brand development is part of Enterprising Minehead, a partnership project between West Somerset Council, Minehead CCT and partners from the business, voluntary and leisure sectors.

The initiative will include the physical re-development of the seafront, a tourism training academy, the development of a business improvement district (BID), new events, a heritage trail and branding and marketing.